A few weeks have flown by and series of important events have occurred here in the headquarters of ASCENDER Peru in Lima.
This year, the staff of ASCENDER Peru took a different approach to launch its gala. The locale chosen for the event is known for its festive and exciting social events. For this reason, we wanted to invite Peruvian civilians from different social and professional backgrounds to come contribute to the improvement of their communities, while enjoying themselves with the entertaining show we programmed.
In the previous months, we focused on building a relationship with professional members of the corporate work force here in Lima in order to attract prospective long term sponsors for ASCENDER Peru to our gala. In the past weeks, however, we focused on getting the word out to the general public. With the press conference that we held at De Rompe y Raja (the location for our gala) we were able to announce our event and its purpose to the Peruvian public. Next to the nationally acclaimed singer Bartola, our events coordinator, Erasmo Cardenas did a fantastic job at presenting our organization to Peruvian spectators. A few days later, our press conference was aired on four different local television channels, which not only helped us communicate our message to Peruvian civilians, but made Erasmo famous for a day.
Although our press conference did not create publicity of the magnitude we had hoped for, it definitely helped to boost more members of the Peruvian public to attend our gala.
This year, the staff of ASCENDER Peru took a different approach to launch its gala. The locale chosen for the event is known for its festive and exciting social events. For this reason, we wanted to invite Peruvian civilians from different social and professional backgrounds to come contribute to the improvement of their communities, while enjoying themselves with the entertaining show we programmed.
In the previous months, we focused on building a relationship with professional members of the corporate work force here in Lima in order to attract prospective long term sponsors for ASCENDER Peru to our gala. In the past weeks, however, we focused on getting the word out to the general public. With the press conference that we held at De Rompe y Raja (the location for our gala) we were able to announce our event and its purpose to the Peruvian public. Next to the nationally acclaimed singer Bartola, our events coordinator, Erasmo Cardenas did a fantastic job at presenting our organization to Peruvian spectators. A few days later, our press conference was aired on four different local television channels, which not only helped us communicate our message to Peruvian civilians, but made Erasmo famous for a day.
Although our press conference did not create publicity of the magnitude we had hoped for, it definitely helped to boost more members of the Peruvian public to attend our gala.
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